Marine Harvest’s objective is defined in the Company’s articles of association:
“The objective of the Company is production, refinement, sale and distribution of seafood and goods used in seafood production, either directly or through participation in other companies and hereto-related activities.”
The articles of association are available at this page.
To achieve the objective set forth in the articles of association, the Board has adopted a corporate strategy stating ambitions and priorities set to achieve them within the framework of the Group’s four guiding principles. Under the corporate strategy, explicit ambitions and priorities are adopted both for the Group as a whole and for each of the business areas. The ambitions and priorities are an integral part of budgets and long term planning, and are followed up in regular review meetings
The Group’s ambitions, achievements and priorities are depicted in the section headed “Marine Harvest’s Guiding Principles and Ambitions” in the Annual Report. These ambitions and the priorities set to achieve them are regularly reviewed and revised by the Board.
From 1 April 2011, Marine Harvest implemented a new reporting structure to reflect an amendment to its business model.